No offer to make for Black Friday. – Here’s a way to join in…

Do you have the feeling that Black Friday is all about ridiculous discounts and unmissable giveaways? If you do then it is not your fault – it is simply because most of the people making offers on black Friday have little or no understanding of marketing and just discount as much as…

Which Social media should you promote on?

Photo by Scott Webb on Unsplash

Obviously, there is not one answer for everybody. All businesses are different. So, we need a strategy to find your answer and to do this let’s forget about the internet. Let me introduce you to the town of Johnsville.  Whatever business you have, we are going to choose the l0cation…

Keeping your Images to your Image

After you have your logo, tagline and basic theme layout decided, the next major design consideration is how you are going to use your images. They will form part of your brand and as such they need to work with the style and the colours of the logo and theme you…

Images in Theme Design

To cover all the theme options for this subject we need to think about where you are starting from. You could be using a standard theme, even TwentySeventeen. You could have purchased a designer or build theme, maybe even DIVI, You could have a bespoke design made for you. You…

Time to Dump some customers?

Photo by WEB AGENCY on Unsplash

Most business works on the 80/20 rule. They achieve 80% of their profits from 20% of their customers. Often they are also tied up with 80% of less profitable customers which stops them spending more time with the 20% more profitable ones. If your business is at a stage where…

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